Based in Lucknow, Uttar Pradesh, Sahara India Pariwar commenced its journey in 1978 as a single establishment in Gorakhpur. Sahara India Financial was established by the group's founder ‘Saharasri’ Subrata Roy as a business of deposits and para-banking.

Since its inception, Sahara India Pariwar has achieved great success. Under the guidance of Saharasri, the group today has 6.1 crore depositors through 1,707 establishments across the nation.

Today, Sahara India Pariwar has forayed into various business segments such as finance, infrastructure & housing, health care, education, media & entertainment, hospitality and information technology. It operates more than 5,000 establishments spread across India. With an employee strength of around 1.4 million, the conglomerate was termed as ‘the second largest employer in India after the Indian Railways’ by the Time magazine.

With an innate inclination towards promoting sport culture in India, Sahara India Pariwar has also been the title sponsor of the Indian national cricket team, Indian national hockey team, and the Indian national volleyball team. The group is also the proud owner of ‘Awadhe Warriors’, one of the eight teams in Premier Badminton League.

Working along the lines set by Founder and Managing Worker ‘Saharasri’ Subrata Roy, Sahara India Pariwar has actively contributed towards humanitarian efforts through its social development unit, Sahara Welfare Foundation.

The foundation assisted the families of Indian soldiers martyred in the Kargil war by contributing US $10.65 million. It also provided assistance to families whose homes were damaged in the 2006 Gujarat earthquake. Water purification systems and education resource systems have also been provided by the foundation in Indian villages.

Sahara India Pariwar also contributed to the relief efforts in flood hit Uttarakhand region in 2013. One lakh bottles of drinking water, juice bottles and food packets along with candles and match boxes were distributed to the people in need. Sahara India Pariwar also contributed to the rehabilitation program by constructing 10,000 pre-fabricated houses.